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NFF launches Australian Farmers to help project the industry’s voice

19 July 2016

The National Farmers’ Federation (NFF) has today launched Australian Farmers, a new online home for Australia’s farming community.

The launch of the platform follows the announcement of the NFF’s digital initiatives by Prime Minister Malcolm Turnbull MP in December 2015.

The platform will offer localised weather data to improve decision-making; enable farmers to exchange ideas and advocate on the issues that matter most; and provide the latest news about food, fibre and farming.

Speaking ahead of the official launch at the NSW Farmers conference in Sydney today, NFF CEO Tony Mahar said the platform is a major step in bringing the farming community together in the 21st century.

“Australian Farmers will revolutionise the way we engage with the community: delivering the latest news from agricultural organisations and empowering farmers to share their ideas and knowledge instantly,” Mr Mahar said.

“Farmers live and work across the entire nation, including the most remote and isolated parts of Australia. The platform is a major step for Australian agriculture as it enables farmers to tell their story to a bigger audience than ever before.

“Our vision, along with partners Accenture, Coles, Commonwealth Bank of Australia, Findex, Prime Super and Vodafone, is to provide farmers with innovative digital tools and technology to enhance the industry’s productivity.”

Mr Mahar emphasised the importance of arming the industry with online advocacy tools in today’s age.

“The traditional model of farm advocacy has served us well in shaping political outcomes, but it hasn’t been as effective at bringing the broader community along with us,” Mr Mahar said.

“Australian Farmers gives us a powerful tool to tell our story, living in the bush and looking after our animals, crops, land and wildlife. It helps us to connect better with farmers to understand their views on the big issues.

“Our future and our ability to shape the public debate on farming issues will depend on our engagement with the Australian community – we rely on everyday people lending their voice to support our farmers.

“Agriculture is an industry with incredible potential: clean, green, ethical and sustainable. Everyone in the agricultural community has a role to play in telling that story and is a way we can all do that.

“I encourage people to visit, take a look around, sign up for free and get involved.”


The Australian Farmers online platform will deliver the most up-to-date food and agribusiness news, weather and market information and amplify the voices of Australian farming with campaigns and policy development. For more information and to participate, please visit:

Media Enquiries: NFF Media Team on 0430 938 515 or

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