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Launch of the Blueprint for Australian Agriculture

11 February 2013

The National Farmers’ Federation (NFF) will this week launch the much anticipated Blueprint for Australian Agriculture, setting the future direction for the Australian agricultural sector.

After 16 months and with input from almost 4,000 people from across agriculture and the wider supply chain, the NFF will launch the Blueprint – the road map to a strong and sustainable future – in Canberra on Thursday.

The Blueprint marks the first time the diverse Australian agricultural sector has come together to map out the future. The NFF-led, industry-developed Blueprint will identify major issues and priorities shared across the sector, articulate broad strategies to deal with them, suggest pathways for implementation and drive greater collaboration of the agricultural sector’s efforts into the future.

NFF President Jock Laurie and CEO Matt Linnegar will launch the Blueprint for Australian Agriculture on Thursday, 14 February at the National Press Club in Canberra. The Hon. Senator Joe Ludwig, Minister for Agriculture, Fisheries and Forestry will also provide an address.

Date: Thursday 14 February
Time: 12:00pm-2:30pm
Location: National Press Club, 16 National Circuit, Barton
Key speech times:

  • 12:30pm Jock Laurie, NFF President
  • 1:00pm Senator Joe Ludwig, Minister for Agriculture, Fisheries & Forestry
  • 1:05pm Matt Linnegar, NFF CEO
  • 1:45pm Q&A

Media are invited to attend and interview/photo opportunities will be available with Jock Laurie and Matt Linnegar. Media are asked to advise if they are attending by contacting Ruth Redfern at the NFF.

The Blueprint for Australian Agriculture is an initiative of the NFF in partnership with Westpac, Woolworths and the Department of Agriculture, Fisheries and Forestry.

For more information on the Blueprint, visit the Blueprint webpage.

Related files:

Media Enquiries: Ruth Redfern on 02 6269 5666, 0408 448 250 or

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